How do you plan to achieve this vision and what are currently the toughest challenges?
We enable our customers, partners, communities, and colleagues to challenge conventional thinking and deliver entirely new innovations. Our data driven additive manufacturing solution help transform industries with unprecedent personalization, performance and design possibilities.
The toughest challenges are to drive adoption and confidence in additive manufacturing solutions in industries that have historically relied on and invested in traditional manufacturing industries. In addition to put pressure on ourselves to set the industry’s highest standard for Part Performance, Part Quality, Part Consistency and personalization at a reasonable cost, and that is not an easy task. It is a challenge we embrace and want to deliver on for our partners and customers!
Additive Manufacturing is often seen as a technology for rapid prototyping, rapid tooling, and small series. How do you access the potential for high-volume projects with quantities well-above 100.000 or even 1.000.000 parts per year?
First we can’t underestimate the importance of engaging with key stakeholders across the manufacturing ecosystem and within individual corporations. This includes working closely with with global OEMs and global brands that are market and/or technology leaders in their respective industries, and ensuring that leaders at the CEO and executive level are aligned with the engineering and additive teams. It has to be action and conversation happening at every level of the company.
Across manufacturing and within many of these companies work must be done to educate educate Product Designers about the possibilities offered by additive manufacturing and focus on a mindset change in order to think Additive, design Additive, produce Additive.
Finally, we believe we will achieve scale quickly through our ecosystem of partners and customers and via the HP Digital Manufacturing Network.