Sneakprint and Oechsler on TV: Tailored Sneakers at Einfach genial on MDR

In December, we were able to experience a very special highlight at our OECHSLER factory in Brodswinden: MDR and the team from the magazine “Einfach genial” visited us to film the innovative manufacturing process behind Sneakprint's custom-made sneakers. Kevin Zürn, the founder of Sneakprint, was also there to tell the MDR programme how the idea of a personalized sneaker became a reality.

Yesterday, January 21, 2025, the time had come: the report about Sneakprint and OECHSLER was broadcast on the popular MDR program “Einfach genial”.

When and Where Can You Watch the Program?

The report about Sneakprint and OECHSLER was broadcast on Tuesday, January 21, 2025 and is available in the MDR media library and on YouTube. 

• In the MDR media library, you can watch the program from now until the year 2030. 
• On the MDR YouTube channel of Einfach genial you can now watch the report.

What Makes Sneakprint Sneakers Exceptional?

Sneakprint sneakers set standards in terms of individuality, comfort and technology. What makes them special is their custom-made production: instead of relying on standard sizes, the sneakers are manufactured using digital foot measurements, which enable the midsole to be precisely modeled. The result is a shoe that is perfectly tailored to the anatomy of the foot and not only ensures optimum comfort, but also supports the wearer's performance.

Thanks to OECHSLER's manufacturing excellence, these bespoke sneakers are produced with the highest precision and individuality - a perfect combination of Sneakprint's innovative technology and OECHSLER's manufacturing expertise.

Sneakprint in the Magazine “Einfach Genial”

“Einfach genial” is a popular program of the MDR (Mitteldeutscher Rundfunk), which deals with innovative inventions, extraordinary products and fascinating technologies. The program regularly presents new and creative ideas, often from the fields of science, technology, crafts or design. With Sneakprint, OECHSLER's technology has now also found a place in the show.

The team from “Einfach genial” visited us in Brodswinden to present Kevin Zürn's exciting project and vision. The program is not only about the products themselves, but also about the creative development processes, the challenges and the future visions of the inventors and entrepreneurs.

We are thrilled that our innovative partnership with Sneakprint and the future of customized sneakers is now being presented to a wide audience! If you would like to watch the program, you can do so online at any time.